December 9, 2015
Everyone has an opinion about what the most important part of any online marketing program is. Social media marketers can’t wait to tell you how important Facebook, Twitter, and Pinterest are. SEM specialists talk about how PPC and display ads are the only ways to guarantee your business gets the attention they need right now. SEO specialists point out the long-term value of one of those coveted top three search spots in Google. Designers mention how none of this matters (in their eyes) if your website doesn’t look great.
In other words, there are thousands of experts out there who each want to sell you on their way of doing things but the truth is there are many different factors that go into online marketing and maintaining a high-quality online presence that can turn basic browsers and interested visitors into actual buying customers or faithful clients.
So many of these different paths or techniques are important, but they are also inter-connected with one another. Whether or not your website is responsive (friendly to mobile devices) will directly affect how your website ranks when it comes to SEO. The quality of a website or advertisement also comes into play with SEM and what type of budget you need to run to get results.
So that means one of the major things to look at is how website design affects your online marketing efforts. Having an original theme or customized design is important in order to rank online, especially when it comes to search engine optimization (SEO) options.
Local businesses need to have their phone numbers and contact information in easy to locate places, while no website in today’s world should rely on flash. Flash isn’t read by Google and the major search engines, and in fact there are even some advanced search engines that are refusing to display flash based results anymore. The nicest flash website in the world doesn’t do any good if it still can’t be found by anyone.
The good news is that clean coding and a unique look can be relatively easy to get. Even when using a popular content management system (CMS) like WordPress, there are thousands of different themes available, almost all of which can be customized with different widgets, by adding logos, changing colors, and doing a dozen other things.
There’s no reason not to enjoy what an exceptional website CMS has to offer. Clean coding matters, and as that helps natural SEO, setting up a website the right way to have easy to find contact information is even more important in order to get the most out of any social media marketing and Search Engine Marketing (SEM) options. It’s important to remember that having high-quality hosting is vital as well.
Finally, getting attention isn’t enough. Even a giant YouTube or Facebook following isn’t going to help you if your website looks bad or is hard to navigate. Making sure your website design is up to par and you’ll enjoy the best your other efforts can deliver.